Resumen
Período comparable · Ene–Ago · 32 mesesLo esencial. Ventas YTD 2026 llegan a $521.3K (+14% vs 2025). Pero el impulso se enfrió: 3 meses seguidos por debajo de 2025 (Jun −25%, Jul −2%, Ago −9%). El margen sobre costo confiable es 60.7% (+2.4 pp vs 2025, 58.3%). La concentración es el riesgo dominante y sigue subiendo: Favorita ≈ 82% de las ventas 2026 (era 76% en el mismo período de 2025).
Ventas brutas · YTD 2026
$521.3K
+13.8% vs 2025 · proy. $783.0K
Ventas brutas · YTD 2025
$458.3K
+30.0% vs 2024 ($352.6K)
Utilidad · YTD 2026
$311.1K
+26.6% vs 2025 ($245.8K)
Margen · YTD 2026
60.7%
+2.4pp vs 2025 (58.3%)
Comparativo YTD · Ene–Ago
| Métrica | 2024 | 2025 | Δ 25/24 | 2026 | Δ 26/25 |
|---|---|---|---|---|---|
| Ventas brutas | $352.6K | $458.3K | +30.0% | $521.3K | +13.8% |
| Notas de crédito | −$11.3K | −$22.8K | +101.7% | −$49.1K | +115.7% |
| Ventas netas | $341.3K | $435.5K | +27.6% | $472.2K | +8.4% |
| # Facturas | 314 | 581 | +85.0% | 595 | +2.4% |
| Clientes únicos | 61 | 81 | +32.8% | 80 | -1.2% |
| Productos activos | 56 | 59 | +5.4% | 53 | -10.2% |
| Ticket promedio | $1,123 | $789 | -29.8% | $876 | +11.1% |
| Costo de ventas | $129.3K | $176.0K | +36.1% | $201.3K | +14.4% |
| Utilidad bruta | $185.5K | $245.8K | +32.5% | $311.1K | +26.6% |
| Margen bruto % | 58.9% | 58.3% | -1.1% | 60.7% | +4.2% |
| Unidades vendidas | 124,450 | 168,046 | +35.0% | 190,111 | +13.1% |
Comparativo anual
| Métrica | 2024 | 2025 | Δ 25/24 | 2026 YTD | Proy 2026 | Δ Proy/25 |
|---|---|---|---|---|---|---|
| Ventas brutas | $553.0K | $746.4K | +35.0% | $521.3K | $783.0K | +4.9% |
| Notas de crédito | −$26.3K | −$63.7K | +142.0% | −$49.1K | −$73.8K | +15.9% |
| Ventas netas | $526.7K | $682.8K | +29.6% | $472.2K | $709.2K | +3.9% |
| # Facturas | 569 | 870 | +52.9% | 595 | 894 | +2.8% |
| Clientes únicos | 87 | 101 | +16.1% | 80 | — | — |
| Productos activos | 63 | 61 | -3.2% | 53 | — | — |
| Ticket promedio | $972 | $858 | -11.7% | $876 | — | — |
| Costo de ventas | $205.0K | $291.4K | +42.1% | $201.3K | — | — |
| Utilidad bruta | $290.7K | $399.3K | +37.3% | $311.1K | $467.3K | +17.1% |
| Margen bruto % | 58.6% | 57.8% | -1.4% | 60.7% | — | — |
| Unidades vendidas | 198,250 | 269,090 | +35.7% | 190,111 | 285,558 | +6.1% |
Ventas brutas por año
c/proyección anualizada 2026Ventas brutas Mensual
Contexto. La proyección anual de $783.0K implica un cierre +4.9% sobre 2025 ($746.4K), pero extrapola el arranque del año a ritmo parejo. El tramo Jun–Ago corrió a −13.6% contra 2025: si ese ritmo marca Sep–Dic, el cierre sería $770.4K (+3.2% sobre 2025).
Ventas brutas trimestrales · YTD
Q parciales con proyecciónDetalle trimestral
| Q1 | Q2 | Q3 | |
|---|---|---|---|
| 2024 | $132.1K | $127.4K | $151.9K |
| 2025 | $140.9K | $185.5K | $210.4K |
| Δ 25/24 | +6.7% | +45.6% | +38.5% |
| 2026 | $189.7K | $207.0K | $124.6K |
| Proy | — | — | $184.9K |
| Δ vs 25 | +34.6% | +11.6% | -12.1% |
Serie mensual
32 meses · verde = ventas · coral = NCVentas brutas mensuales · YTD comparativo
Línea coral = crecimiento YoYDetalle mensual
| Ene | Feb | Mar | Abr | May | Jun | Jul | Ago | Sep | Oct | Nov | Dic | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 | $35.2K | $35.3K | $61.7K | $42.9K | $41.2K | $43.3K | $41.3K | $51.8K | $58.8K | $55.9K | $44.4K | $41.3K |
| 2025 | $40.2K | $50.8K | $50.0K | $36.2K | $60.2K | $89.0K | $64.6K | $67.3K | $78.5K | $56.7K | $75.6K | $77.3K |
| Δ 25/24 | +14.2% | +44.0% | -18.9% | -15.6% | +46.2% | +105.7% | +56.3% | +29.9% | +33.6% | +1.5% | +70.3% | +87.0% |
| 2026 | $61.8K | $68.8K | $59.1K | $77.8K | $62.9K | $66.3K | $63.1K | $61.5K | — | — | — | — |
| Δ 26/25 | +53.9% | +35.6% | +18.1% | +114.9% | +4.4% | -25.5% | -2.2% | -8.7% | — | — | — | — |
Actividad comercial · Facturas y clientes
Facturas · YTD 2026
595
2025: 581 · 2024: 314
Clientes únicos · YTD 2026
80
2025: 81 · 2024: 61
Ticket promedio · 2026
$876
+11.1% vs 2025 ($789)
Evolución mensual · facturas, clientes y ticket promedio
Nota de datos — Todas las métricas en USD sin IVA. Costos reales del ERP. Corte Ago 2026 (243 días). Proyección anual = run-rate por día calendario (YTD × 365/243), sin ajuste de estacionalidad: Sep–Dic pesó 39% de 2025. Serie de 32 meses (Ene-2024 a Ago-2026).
Clientes · análisis profundo
156 clientes en el períodoLo esencial. Favorita concentra el 81.6% de las ventas 2026 (era 76.1% en el mismo período de 2025): la cartera depende de un cliente único y la dependencia sigue subiendo. Fuera de los dos grandes, el resto del negocio suma $43.8K (−41% vs 2025). Ojo: esa caída la explican casi por completo 2 cuentas (Hilltowa International · Logistica Gourmet), no una fuga generalizada de clientes. La retención YTD es del 60.5% (49 de 81 clientes de 2025 volvieron a comprar en 2026).
Activos · YTD 2026
80
Total año 80 · 2025 YTD: 81
Nuevos · YTD 2026
31
Activos en 2026 que no compraron en 2025 YTD
Recurrentes · YTD 2026
49
Compraron en 2025 YTD y vuelven en 2026
Retención · YTD
60.5%
Recurrentes / activos 2025 YTD
Tendencia de ventas · anual
| Cliente | 2024 | 2025 | Δ 25/24 | 2026 YTD | Δ 26/25 |
|---|---|---|---|---|---|
| Favorita | $410.7K | $588.9K | +43% | $425.6K | −28% |
| El Rosado | $39.5K | $55.4K | +41% | $51.8K | −6% |
| Hilltowa International | $49.6K | $20.1K | −59% | — | — |
| Wipala | $11.2K | $6.8K | −39% | — | — |
| Logistica Gourmet | — | $16.4K | — | $897 | −95% |
| Kali | $5.1K | $6.0K | +18% | $4.6K | −25% |
| Liris | $4.0K | $6.4K | +61% | $5.2K | −19% |
| Superhealthy | $1.9K | $3.6K | +85% | $2.2K | −37% |
| Total | $553.0K | $746.4K | +35% | $521.3K | −30% |
Tendencia de notas de crédito · anual
| Cliente | 2024 | 2025 | Δ 25/24 | 2026 YTD | Δ 26/25 |
|---|---|---|---|---|---|
| Favorita | −$15.6K | −$56.2K | +261% | −$45.7K | −19% |
| El Rosado | −$8.2K | −$2.7K | −67% | −$1.5K | −45% |
| Logistica Gourmet | — | −$2.5K | — | — | — |
| Kali | −$630 | −$547 | −13% | −$303 | −45% |
| Liris | −$233 | −$717 | +208% | −$220 | −69% |
| Joselin Bonilla Cabezas | −$581 | — | — | — | — |
| Industrial Lingesa | — | — | — | −$372 | — |
| Alimenticorp Alimentos Saludables | — | — | — | −$300 | — |
| Total | −$26.3K | −$63.7K | +142% | −$49.1K | −23% |
Tendencia de margen % · anual
| Cliente | 2024 | 2025 | Δ 25/24 | 2026 YTD | Δ 26/25 |
|---|---|---|---|---|---|
| Favorita | 62.4% | 60.4% | −2.0pp | 61.8% | +1.4pp |
| El Rosado | 55.2% | 53.6% | −1.6pp | 58.5% | +4.9pp |
| Hilltowa International | 28.2% | 26.5% | −1.7pp | — | — |
| Wipala | 34.7% | 34.7% | +0.0pp | — | — |
| Logistica Gourmet | — | 24.4% | — | — | — |
| Kali | 52.8% | 53.5% | +0.6pp | 44.8% | −8.6pp |
| Liris | — | — | — | 59.3% | — |
| Superhealthy | 66.6% | 65.4% | −1.1pp | 66.5% | +1.1pp |
| Global | 58.6% | 57.8% | −0.8pp | 60.7% | +2.9pp |
Análisis anual de clientes · nuevos · recurrentes · retención
| Métrica | 2024 | 2025 | 2026 |
|---|---|---|---|
| Activos | 87 | 101 | 80 |
| Nuevos | 87 | 46 | 26 |
| Recurrentes | 0 | 55 | 54 |
| Inactivos | 0 | 32 | 47 |
| Retención | — | 63.2% | 53.5% |
Ranking completo · 156 clientes
Mostrando top 20 · click para ver más| # | Cliente | Ventas brutas | NC | Netas | Facturas | % Mix |
|---|---|---|---|---|---|---|
| 1 | Favorita | $1.43M | −$117.6K | $1.31M | 419 | 78.27% |
| 2 | El Rosado | $146.8K | −$12.4K | $134.4K | 455 | 8.06% |
| 3 | Hilltowa International | $69.6K | $0 | $69.6K | 4 | 3.83% |
| 4 | Wipala | $18.0K | $0 | $18.0K | 22 | 0.99% |
| 5 | Logistica Gourmet | $17.3K | −$2.5K | $14.8K | 7 | 0.95% |
| 6 | Kali | $15.7K | −$1.5K | $14.2K | 96 | 0.86% |
| 7 | Liris | $15.5K | −$1.2K | $14.4K | 99 | 0.85% |
| 8 | Superhealthy | $7.7K | −$78 | $7.6K | 72 | 0.42% |
| 9 | Saywa Naturalfoods | $6.2K | $0 | $6.2K | 5 | 0.34% |
| 10 | Molokai Nutrition | $6.0K | $0 | $6.0K | 1 | 0.33% |
| 11 | Fepp | $6.0K | −$200 | $5.8K | 30 | 0.33% |
| 12 | Juangranel Consumo Consciente | $5.0K | $0 | $5.0K | 43 | 0.27% |
| 13 | Grayson Group | $4.5K | $0 | $4.5K | 1 | 0.25% |
| 14 | Industrial Lingesa | $4.1K | −$372 | $3.8K | 14 | 0.23% |
| 15 | Gerardo Ortiz E Hijos | $3.8K | $0 | $3.8K | 39 | 0.21% |
| 16 | Renato Grijalva | $3.6K | $0 | $3.6K | 28 | 0.20% |
| 17 | Casadeli | $3.2K | −$106 | $3.1K | 49 | 0.18% |
| 18 | Botzar | $3.1K | −$266 | $2.9K | 23 | 0.17% |
| 19 | Felix Urresta | $2.6K | −$16 | $2.6K | 15 | 0.14% |
| 20 | Felipe Chimbo | $2.6K | $0 | $2.6K | 1 | 0.14% |
Tendencia de ventas · trimestral (YoY)
| Cliente | Q1'25 | Q1'26 | Δ | Q2'25 | Q2'26 | Δ | Q3'25 | Q3'26 | Δ |
|---|---|---|---|---|---|---|---|---|---|
| Favorita | $113.6K | $153.2K | +35% | $128.7K | $172.9K | +34% | $171.3K | $99.5K | −42% |
| El Rosado | $11.5K | $17.0K | +47% | $13.4K | $20.3K | +52% | $18.3K | $14.6K | −20% |
| Hilltowa International | — | — | — | $20.1K | — | — | — | — | — |
| Wipala | $2.5K | — | — | $2.7K | — | — | $1.6K | — | — |
| Logistica Gourmet | — | $897 | — | $6.6K | — | — | $5.1K | — | — |
| Kali | $1.5K | $1.2K | −23% | $1.6K | $2.0K | +26% | $1.8K | $1.3K | −27% |
| Liris | $2.0K | $2.5K | +23% | $1.6K | $1.5K | −3% | $1.5K | $1.2K | −21% |
| Superhealthy | $670 | $1.0K | +51% | $993 | $738 | −26% | $995 | $481 | −52% |
| Total | $140.9K | $189.7K | +35% | $185.5K | $207.0K | +12% | $210.4K | $124.6K | −41% |
Tendencia de notas de crédito · trimestral (YoY)
| Cliente | Q1'25 | Q1'26 | Δ | Q2'25 | Q2'26 | Δ | Q3'25 | Q3'26 | Δ |
|---|---|---|---|---|---|---|---|---|---|
| Favorita | −$4.9K | −$18.7K | +282% | −$9.2K | −$21.8K | +136% | −$13.0K | −$5.3K | −59% |
| El Rosado | −$325 | −$1.3K | +290% | −$409 | −$212 | −48% | −$1.9K | — | — |
| Logistica Gourmet | — | — | — | −$2.5K | — | — | — | — | — |
| Kali | −$9 | −$218 | +2371% | −$404 | −$53 | −87% | −$68 | −$32 | −52% |
| Liris | −$517 | −$195 | −62% | −$188 | — | — | −$12 | −$26 | +109% |
| Joselin Bonilla Cabezas | — | — | — | — | — | — | — | — | — |
| Industrial Lingesa | — | −$372 | — | — | — | — | — | — | — |
| Alimenticorp Alimentos Saludables | — | — | — | — | −$300 | — | — | — | — |
| Total | −$6.2K | −$21.2K | +242% | −$12.9K | −$22.5K | +75% | −$15.3K | −$5.4K | −64% |
Tendencia de margen % · trimestral (YoY)
| Cliente | Q1'25 | Q1'26 | Δ | Q2'25 | Q2'26 | Δ | Q3'25 | Q3'26 | Δ |
|---|---|---|---|---|---|---|---|---|---|
| Favorita | 63.8% | 64.5% | +0.7pp | 62.8% | 58.0% | −4.9pp | 55.5% | 64.4% | +8.9pp |
| El Rosado | 52.7% | 63.6% | +10.9pp | 52.7% | 52.3% | −0.4pp | 50.6% | 61.7% | +11.2pp |
| Hilltowa International | — | — | — | 26.5% | — | — | — | — | — |
| Wipala | 34.7% | — | — | 34.7% | — | — | 34.7% | — | — |
| Logistica Gourmet | — | — | — | 17.7% | — | — | 28.8% | — | — |
| Kali | 53.4% | 59.7% | +6.3pp | 54.0% | 34.2% | −19.9pp | 51.5% | 48.1% | −3.4pp |
| Liris | — | 63.3% | — | — | 53.0% | — | — | 63.7% | — |
| Superhealthy | 70.5% | 69.6% | −0.8pp | 66.6% | 61.8% | −4.9pp | 62.9% | 67.3% | +4.4pp |
| Global | 62.0% | 63.7% | +1.7pp | 56.3% | 56.3% | +0.0pp | 54.2% | 63.7% | +9.4pp |
Tendencia de ventas · mensual (YoY)
| Cliente | Ene'25 | Ene'26 | Δ | Feb'25 | Feb'26 | Δ | Mar'25 | Mar'26 | Δ | Abr'25 | Abr'26 | Δ | May'25 | May'26 | Δ | Jun'25 | Jun'26 | Δ | Jul'25 | Jul'26 | Δ | Ago'25 | Ago'26 | Δ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Favorita | $30.9K | $49.0K | +58% | $40.1K | $58.1K | +45% | $42.5K | $46.1K | +8% | $29.7K | $66.7K | +125% | $42.5K | $51.9K | +22% | $56.5K | $54.3K | −4% | $53.4K | $49.3K | −8% | $53.2K | $50.2K | −6% |
| El Rosado | $3.7K | $6.0K | +62% | $3.5K | $6.2K | +77% | $4.3K | $4.7K | +10% | $2.9K | $7.1K | +150% | $5.3K | $7.1K | +34% | $5.2K | $6.1K | +16% | $5.6K | $9.0K | +60% | $4.5K | $5.6K | +23% |
| Hilltowa International | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | $20.1K | — | — | — | — | — | — | — | — |
| Wipala | $1.1K | — | — | $1.4K | — | — | — | — | — | $1.8K | — | — | — | — | — | $900 | — | — | $200 | — | — | $1.0K | — | — |
| Logistica Gourmet | — | $897 | — | — | — | — | — | — | — | — | — | — | $6.0K | — | — | $545 | — | — | — | — | — | $4.2K | — | — |
| Kali | $472 | $708 | +50% | $612 | $336 | −45% | $453 | $142 | −69% | $308 | $532 | +72% | $579 | $559 | −3% | $740 | $956 | +29% | $719 | $644 | −10% | $504 | $679 | +35% |
| Liris | $340 | $904 | +166% | $1.4K | $1.3K | −7% | $254 | $251 | −1% | $191 | $146 | −23% | $413 | $857 | +108% | $974 | $531 | −46% | $437 | $783 | +79% | $558 | $383 | −31% |
| Superhealthy | $288 | $536 | +86% | $272 | $220 | −19% | $110 | $259 | +135% | $43 | $169 | +289% | $571 | $101 | −82% | $378 | $468 | +24% | $479 | $64 | −87% | $416 | $417 | +0% |
| Total | $40.2K | $61.8K | +54% | $50.8K | $68.8K | +36% | $50.0K | $59.1K | +18% | $36.2K | $77.8K | +115% | $60.2K | $62.9K | +4% | $89.0K | $66.3K | −25% | $64.6K | $63.1K | −2% | $67.3K | $61.5K | −9% |
Tendencia de notas de crédito · mensual (YoY)
| Cliente | Ene'25 | Ene'26 | Δ | Feb'25 | Feb'26 | Δ | Mar'25 | Mar'26 | Δ | Abr'25 | Abr'26 | Δ | May'25 | May'26 | Δ | Jun'25 | Jun'26 | Δ | Jul'25 | Jul'26 | Δ | Ago'25 | Ago'26 | Δ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Favorita | −$462 | −$6.7K | +1341% | −$1.0K | −$6.0K | +491% | −$3.4K | −$6.1K | +77% | −$1.9K | −$8.3K | +334% | −$2.2K | −$10.4K | +361% | −$5.1K | −$3.1K | −38% | −$2.9K | −$2.7K | −7% | −$688 | −$2.6K | +271% |
| El Rosado | −$325 | −$625 | +92% | — | −$641 | — | — | — | — | −$409 | — | — | — | −$119 | — | — | −$92 | — | — | — | — | — | — | — |
| Logistica Gourmet | — | — | — | — | — | — | — | — | — | — | — | — | −$2.5K | — | — | — | — | — | — | — | — | — | — | — |
| Kali | −$1 | −$210 | +17576% | −$7 | −$8 | +10% | −$1 | — | — | −$15 | — | — | — | −$38 | — | −$389 | −$14 | −96% | −$8 | −$13 | +73% | −$12 | −$19 | +55% |
| Liris | −$2 | −$195 | +10779% | −$515 | — | — | — | — | — | −$28 | — | — | −$158 | — | — | −$2 | — | — | −$12 | −$6 | −50% | — | −$20 | — |
| Joselin Bonilla Cabezas | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Industrial Lingesa | — | −$372 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Alimenticorp Alimentos Saludables | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | −$300 | — | — | — | — | — | — | — |
| Total | −$1.1K | −$8.3K | +661% | −$1.7K | −$6.6K | +299% | −$3.4K | −$6.2K | +81% | −$2.4K | −$8.4K | +257% | −$5.0K | −$10.5K | +109% | −$5.5K | −$3.6K | −34% | −$3.0K | −$2.8K | −6% | −$700 | −$2.6K | +273% |
Tendencia de margen % · mensual (YoY)
| Cliente | Ene'25 | Ene'26 | Δ | Feb'25 | Feb'26 | Δ | Mar'25 | Mar'26 | Δ | Abr'25 | Abr'26 | Δ | May'25 | May'26 | Δ | Jun'25 | Jun'26 | Δ | Jul'25 | Jul'26 | Δ | Ago'25 | Ago'26 | Δ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Favorita | 64.6% | 64.7% | +0.1pp | 63.1% | 64.1% | +1.0pp | 63.9% | 65.0% | +1.1pp | 64.9% | 56.1% | −8.8pp | 63.6% | 55.6% | −8.0pp | 61.2% | 62.5% | +1.3pp | 63.0% | 65.1% | +2.1pp | 55.3% | 63.7% | +8.4pp |
| El Rosado | 52.7% | 65.0% | +12.3pp | 52.7% | 62.2% | +9.5pp | 52.7% | 64.0% | +11.3pp | 52.7% | 51.9% | −0.8pp | 52.7% | 44.8% | −7.9pp | 52.7% | 61.6% | +8.9pp | 52.7% | 61.6% | +8.9pp | 49.4% | 62.0% | +12.5pp |
| Hilltowa International | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 26.5% | — | — | — | — | — | — | — | — |
| Wipala | 34.7% | — | — | 34.7% | — | — | — | — | — | 34.7% | — | — | — | — | — | 34.7% | — | — | 34.7% | — | — | 34.7% | — | — |
| Logistica Gourmet | — | — | — | — | — | — | — | — | — | — | — | — | 17.7% | — | — | — | — | — | — | — | — | 28.8% | — | — |
| Kali | 54.4% | 60.1% | +5.7pp | 53.5% | 57.3% | +3.9pp | 52.2% | 63.2% | +11.0pp | 50.9% | 37.1% | −13.8pp | 55.3% | 11.7% | −43.5pp | 54.4% | 45.7% | −8.7pp | 53.8% | 48.2% | −5.6pp | 33.4% | 48.0% | +14.6pp |
| Liris | — | 65.4% | — | — | 62.5% | — | — | 61.5% | — | — | 66.4% | — | — | 42.3% | — | — | 63.2% | — | — | 63.7% | — | — | 63.8% | — |
| Superhealthy | 71.7% | 69.0% | −2.7pp | 68.8% | 71.1% | +2.2pp | 71.2% | 69.6% | −1.5pp | 65.6% | 48.5% | −17.2pp | 67.3% | 59.1% | −8.2pp | 65.8% | 67.1% | +1.4pp | 67.9% | 67.6% | −0.3pp | 56.5% | 67.2% | +10.7pp |
| Global | 62.6% | 64.4% | +1.8pp | 61.8% | 63.8% | +2.1pp | 61.7% | 62.9% | +1.2pp | 62.6% | 54.5% | −8.1pp | 58.1% | 53.6% | −4.5pp | 52.5% | 61.0% | +8.5pp | 62.5% | 64.1% | +1.6pp | 52.2% | 63.2% | +11.1pp |
Tendencia · top 20 clientes
Ventas brutas Mensual
Mapa mensual · ventas por cliente · 2026
| Cliente | Ene | Feb | Mar | Abr | May | Jun | Jul | Ago | Sep | Oct | Nov | Dic | Total 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Favorita | $49.0K | $58.1K | $46.1K | $66.7K | $51.9K | $54.3K | $49.3K | $50.2K | $425.6K | ||||
| El Rosado | $6.0K | $6.2K | $4.7K | $7.1K | $7.1K | $6.1K | $9.0K | $5.6K | $51.8K | ||||
| Liris | $904 | $1.3K | $251 | $146 | $857 | $531 | $783 | $383 | $5.2K | ||||
| Kali | $708 | $336 | $142 | $532 | $559 | $956 | $644 | $679 | $4.6K | ||||
| Grayson Group | $4.5K | $4.5K | |||||||||||
| Gerardo Ortiz E Hijos | $2.6K | $2.6K | |||||||||||
| Superhealthy | $536 | $220 | $259 | $169 | $101 | $468 | $64 | $417 | $2.2K | ||||
| Saywa Naturalfoods | $751 | $1.3K | $2.0K | ||||||||||
| Industrial Lingesa | $744 | $186 | $372 | $372 | $1.7K | ||||||||
| Juangranel Consumo Consciente | $352 | $391 | $279 | $259 | $186 | $93 | $73 | $1.6K | |||||
| Fepp | $299 | $210 | $152 | $459 | $269 | $221 | $1.6K | ||||||
| De Los Reyes Cardenas Sebastia… | $232 | $372 | $279 | $279 | $279 | $1.4K | |||||||
| Logistica Gourmet | $897 | $897 | |||||||||||
| Botzar | $249 | $101 | $114 | $193 | $110 | $767 | |||||||
| Datu-Deli Gourmet | $85 | $302 | $194 | $144 | $725 | ||||||||
| Renato Grijalva | $120 | $79 | $166 | $79 | $120 | $79 | $644 | ||||||
| Karla Espinoza | $122 | $39 | $461 | $622 | |||||||||
| Felix Urresta | $19 | $308 | $279 | $606 | |||||||||
| Katherine Del Cisne Lalangui A… | $154 | $156 | $269 | $579 | |||||||||
| Erika Francis Poma Palta | $156 | $207 | $215 | $577 |
Nota de datos — Todas las métricas en USD sin IVA. Nombres normalizados desde el ERP (names.clean_client). Las cohortes Activos / Nuevos / Recurrentes comparan la ventana Ene-Ago 2026 vs Ene-Ago 2025.
Productos · análisis profundo
91 SKUs activosLo esencial. PT019 (Avena Organica en Hojuelas-Libre de Gluten. (400 gr).) concentra el 24% de las ventas y manda el mix. Su margen YTD es 62.6% (−0.5 pp vs el mismo período de 2025): el costo por unidad varió +1.3% con el precio de lista sin cambios. Lo que le pase a este SKU define el resultado comercial.
Tendencia de ventas · anual · top 8 productos
| Producto | 2024 | 2025 | Δ 25/24 | 2026 YTD | Δ 26/25 |
|---|---|---|---|---|---|
| Avena Organica en Hojuelas-Libre de Gluten. (400 gr). | $151.4K | $173.0K | +14% | $108.3K | −37% |
| Tortillas de yuca amazonica (240gr) | $66.6K | $79.6K | +20% | $45.0K | −43% |
| Tortillas de quinua y avena (240gr) | $41.2K | $74.1K | +80% | $54.3K | −27% |
| Harina de Avena Organica. Libre de Gluten. (400gr). | $42.1K | $46.4K | +10% | $41.6K | −10% |
| GALLETA HARINA DE YUCA OREGANO | $30.1K | $54.2K | +80% | $31.9K | −41% |
| GALLETA HARINA DE YUCA SAL MARINA | $34.9K | $45.1K | +29% | $30.9K | −32% |
| Mezcla para pancakes de quinua&avena con chispas. (300 gr) | $15.8K | $25.3K | +61% | $14.8K | −41% |
| PROTEINA OATMEAL CHOCOLATE | $14.7K | $23.1K | +57% | $16.4K | −29% |
| Total | $553.0K | $746.2K | +35% | $521.3K | −30% |
Tendencia de notas de crédito · anual
Las NC son a nivel factura/cliente — no se desglosan por producto.| Concepto | 2024 | 2025 | Δ 25/24 | 2026 YTD | Δ 26/25 |
|---|---|---|---|---|---|
| Notas de crédito (total negocio) | −$26.3K | −$63.7K | +142% | −$49.1K | −23% |
Tendencia de margen % · anual · top 8 productos
| Producto | 2024 | 2025 | Δ 25/24 | 2026 YTD | Δ 26/25 |
|---|---|---|---|---|---|
| Avena Organica en Hojuelas-Libre de Gluten. (400 gr). | 65.9% | 58.5% | −7.4pp | 62.6% | +4.1pp |
| Tortillas de yuca amazonica (240gr) | 73.0% | 74.0% | +1.0pp | 72.6% | −1.4pp |
| Tortillas de quinua y avena (240gr) | 76.9% | 79.5% | +2.5pp | 80.0% | +0.5pp |
| Harina de Avena Organica. Libre de Gluten. (400gr). | 63.5% | 56.5% | −7.0pp | 61.4% | +4.9pp |
| GALLETA HARINA DE YUCA OREGANO | 57.9% | 61.6% | +3.8pp | 62.0% | +0.4pp |
| GALLETA HARINA DE YUCA SAL MARINA | 57.0% | 61.9% | +4.9pp | 62.4% | +0.5pp |
| Mezcla para pancakes de quinua&avena con chispas. (300 gr) | 59.6% | 55.7% | −4.0pp | 55.0% | −0.7pp |
| PROTEINA OATMEAL CHOCOLATE | 49.0% | 47.8% | −1.3pp | 47.0% | −0.8pp |
| Global | 58.6% | 57.8% | −0.8pp | 60.7% | +2.9pp |
Análisis por categoría · evolución anual
Margen y ventas por familia de producto| Categoría | SKUs | Total ventas | Ventas por año | Margen % | Δ margen 26/25 | ||||
|---|---|---|---|---|---|---|---|---|---|
| 2024 | 2025 | 2026 | 2024 | 2025 | 2026 | ||||
| Mezclas y Avenas | 38 | $840.6K | $286.9K | $333.3K | $220.4K | 58.2% | 54.3% | 59.2% | +4.9pp |
| Tortillas | 6 | $378.4K | $107.8K | $158.7K | $111.9K | 74.6% | 75.5% | 75.3% | −0.2pp |
| Galletas | 15 | $337.8K | $65.1K | $148.0K | $124.7K | 57.4% | 58.9% | 60.4% | +1.5pp |
| Proteínas y Premium | 6 | $163.4K | $47.9K | $74.4K | $41.1K | 45.5% | 45.0% | 44.8% | −0.2pp |
| Otros | 26 | $100.3K | $45.3K | $31.8K | $23.2K | 29.3% | 30.7% | 28.8% | −1.9pp |
Ranking completo · 91 productos
Mostrando top 20 · click para ver más| # | Cód | Producto | Unid | Ventas | Utilidad | Margen % | % Mix |
|---|---|---|---|---|---|---|---|
| 1 | PT019 | Avena Organica en Hojuelas-Libre de Gl… | 97,634 | $432.6K | $233.8K | 62.1% | 23.76% |
| 2 | T01 | Tortillas de yuca amazonica (240gr) | 70,455 | $191.3K | $127.8K | 73.3% | 10.51% |
| 3 | T02 | Tortillas de quinua y avena (240gr) | 77,044 | $169.5K | $133.9K | 79.0% | 9.31% |
| 4 | PT020 | Harina de Avena Organica. Libre de Glu… | 33,203 | $130.1K | $78.4K | 60.3% | 7.14% |
| 5 | G02 | GALLETA HARINA DE YUCA OREGANO | 57,913 | $116.2K | $62.3K | 60.8% | 6.38% |
| 6 | G01 | GALLETA HARINA DE YUCA SAL MARINA | 61,009 | $111.0K | $66.2K | 60.5% | 6.10% |
| 7 | PT007 | Mezcla para pancakes de quinua&avena c… | 22,237 | $55.9K | $30.8K | 56.6% | 3.07% |
| 8 | PR01 | PROTEINA OATMEAL CHOCOLATE | 14,778 | $54.2K | $25.1K | 47.9% | 2.98% |
| 9 | PR03 | MUESLI ARANDANOS Y MANZANA | 12,131 | $50.8K | $21.9K | 44.5% | 2.79% |
| 10 | G03 | GALLETAS HORNEADAS DE HARINA DE MOTE C… | 25,477 | $45.6K | $26.6K | 58.3% | 2.50% |
| 11 | PT005 | Mezcla para pancakes de quinua&avena c… | 19,737 | $42.0K | $26.0K | 63.4% | 2.31% |
| 12 | PT016 | Semillas de Cañamo (170 gr). | 10,521 | $40.4K | $8.7K | 22.1% | 2.22% |
| 13 | COL007 | Mezcla para Pancakes de Quinua y Avena… | 28,044 | $39.3K | $12.4K | 31.5% | 2.16% |
| 14 | G04 | GALLETAS HORNEADAS DE ARROZ, MAIZ Y QU… | 21,895 | $39.2K | $24.3K | 61.9% | 2.15% |
| 15 | PR02 | PROTEINA OATMEAL MAPLE | 9,956 | $36.9K | $16.9K | 48.1% | 2.02% |
| 16 | PT026 | Mezcla Organica para Pancakes de Banan… | 10,002 | $27.7K | $12.5K | 45.2% | 1.52% |
| 17 | PT21 | Avena Organica Libre de Gluten 15 kg | 251 | $23.1K | $11.5K | 49.9% | 1.27% |
| 18 | PT0019 | Avena organica en Hojuelas-Libre de Gl… | 1,849 | $21.6K | $12.7K | 59.1% | 1.18% |
| 19 | PR00 | PROTEINA DE ARVEJA | 1,070 | $21.4K | $7.5K | 34.9% | 1.18% |
| 20 | 007 | Mezcla Pancake Quinua&Avena Chispas 30… | 1,684 | $20.8K | $10.2K | 50.1% | 1.14% |
Tendencia de ventas · trimestral (YoY) · top 8 productos
| Producto | Q1'25 | Q1'26 | Δ | Q2'25 | Q2'26 | Δ | Q3'25 | Q3'26 | Δ |
|---|---|---|---|---|---|---|---|---|---|
| Avena Organica en Hojuelas-Libre de Gluten. (400 gr). | $42.5K | $43.7K | +3% | $31.4K | $39.2K | +25% | $52.9K | $25.4K | −52% |
| Tortillas de yuca amazonica (240gr) | $17.1K | $16.9K | −1% | $20.9K | $17.1K | −18% | $22.1K | $11.1K | −50% |
| Tortillas de quinua y avena (240gr) | $13.2K | $18.2K | +37% | $17.6K | $22.9K | +30% | $21.0K | $13.2K | −37% |
| Harina de Avena Organica. Libre de Gluten. (400gr). | $10.4K | $16.0K | +54% | $9.7K | $15.1K | +55% | $14.0K | $10.4K | −25% |
| GALLETA HARINA DE YUCA OREGANO | $8.7K | $10.6K | +23% | $12.0K | $14.7K | +22% | $15.7K | $6.5K | −59% |
| GALLETA HARINA DE YUCA SAL MARINA | $7.4K | $10.6K | +43% | $10.3K | $13.0K | +26% | $12.9K | $7.2K | −44% |
| Mezcla para pancakes de quinua&avena con chispas. (300 gr) | $4.1K | $3.6K | −12% | $5.9K | $7.2K | +22% | $6.7K | $4.0K | −41% |
| PROTEINA OATMEAL CHOCOLATE | $4.8K | $5.7K | +20% | $5.9K | $6.3K | +7% | $6.0K | $4.4K | −27% |
| Total | $140.9K | $189.7K | +35% | $185.5K | $207.0K | +12% | $210.4K | $124.6K | −41% |
Tendencia de notas de crédito · trimestral (YoY)
Las NC son a nivel factura/cliente — no se desglosan por producto.| Concepto | Q1'25 | Q1'26 | Δ | Q2'25 | Q2'26 | Δ | Q3'25 | Q3'26 | Δ |
|---|---|---|---|---|---|---|---|---|---|
| Notas de crédito (total negocio) | −$6.2K | −$21.2K | +242% | −$12.9K | −$22.5K | +75% | −$15.3K | −$5.4K | −64% |
Tendencia de margen % · trimestral (YoY) · top 8 productos
| Producto | Q1'25 | Q1'26 | Δ | Q2'25 | Q2'26 | Δ | Q3'25 | Q3'26 | Δ |
|---|---|---|---|---|---|---|---|---|---|
| Avena Organica en Hojuelas-Libre de Gluten. (400 gr). | 66.6% | 69.8% | +3.2pp | 65.9% | 52.2% | −13.7pp | 42.1% | 66.9% | +24.8pp |
| Tortillas de yuca amazonica (240gr) | 77.2% | 72.6% | −4.6pp | 73.3% | 72.6% | −0.6pp | 73.0% | 72.6% | −0.4pp |
| Tortillas de quinua y avena (240gr) | 79.1% | 80.0% | +0.9pp | 78.9% | 80.0% | +1.1pp | 79.6% | 80.0% | +0.4pp |
| Harina de Avena Organica. Libre de Gluten. (400gr). | 65.9% | 69.9% | +4.0pp | 65.7% | 48.6% | −17.1pp | 42.9% | 67.0% | +24.1pp |
| GALLETA HARINA DE YUCA OREGANO | 61.1% | 62.3% | +1.3pp | 60.5% | 62.1% | +1.6pp | 61.8% | 61.3% | −0.5pp |
| GALLETA HARINA DE YUCA SAL MARINA | 61.2% | 62.8% | +1.7pp | 61.1% | 62.5% | +1.4pp | 61.9% | 61.7% | −0.2pp |
| Mezcla para pancakes de quinua&avena con chispas. (300 gr) | 56.7% | 54.8% | −1.9pp | 56.7% | 54.8% | −1.8pp | 55.3% | 55.5% | +0.2pp |
| PROTEINA OATMEAL CHOCOLATE | 47.9% | 49.2% | +1.3pp | 47.9% | 44.2% | −3.7pp | 48.0% | 48.3% | +0.3pp |
| Global | 62.0% | 63.7% | +1.7pp | 56.3% | 56.3% | +0.0pp | 54.2% | 63.7% | +9.4pp |
Tendencia de ventas · mensual (YoY) · top 8 productos
| Producto | Ene'25 | Ene'26 | Δ | Feb'25 | Feb'26 | Δ | Mar'25 | Mar'26 | Δ | Abr'25 | Abr'26 | Δ | May'25 | May'26 | Δ | Jun'25 | Jun'26 | Δ | Jul'25 | Jul'26 | Δ | Ago'25 | Ago'26 | Δ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avena Organica en Hojuelas-Libre de Gluten. (400 gr). | $12.0K | $16.5K | +37% | $15.7K | $17.0K | +8% | $14.9K | $10.3K | −31% | $1.9K | $17.2K | +814% | $13.6K | $9.1K | −33% | $15.9K | $13.0K | −19% | $16.0K | $14.2K | −11% | $13.0K | $11.2K | −14% |
| Tortillas de yuca amazonica (240gr) | $5.3K | $4.4K | −16% | $5.0K | $6.4K | +27% | $6.8K | $6.1K | −11% | $7.9K | $6.2K | −21% | $6.3K | $5.4K | −14% | $6.7K | $5.4K | −19% | $7.2K | $5.2K | −28% | $5.7K | $5.9K | +4% |
| Tortillas de quinua y avena (240gr) | $3.8K | $5.1K | +34% | $4.2K | $6.8K | +60% | $5.2K | $6.3K | +21% | $6.5K | $9.8K | +51% | $5.7K | $6.7K | +17% | $5.4K | $6.4K | +20% | $6.8K | $7.6K | +13% | $5.7K | $5.5K | −3% |
| Harina de Avena Organica. Libre de Gluten. (400gr). | $3.4K | $5.0K | +49% | $2.6K | $6.2K | +141% | $4.5K | $4.8K | +7% | $390 | $6.5K | +1563% | $2.7K | $2.5K | −8% | $6.6K | $6.1K | −7% | $4.2K | $6.0K | +45% | $4.4K | $4.4K | +1% |
| GALLETA HARINA DE YUCA OREGANO | $2.1K | $3.6K | +74% | $3.9K | $4.1K | +5% | $2.7K | $3.0K | +9% | $3.3K | $4.7K | +44% | $5.1K | $6.2K | +23% | $3.7K | $3.7K | +1% | $4.5K | $2.0K | −56% | $6.1K | $4.6K | −25% |
| GALLETA HARINA DE YUCA SAL MARINA | $1.9K | $4.4K | +136% | $4.1K | $3.3K | −19% | $1.4K | $2.9K | +102% | $2.6K | $4.6K | +76% | $4.5K | $4.5K | −1% | $3.2K | $3.9K | +24% | $3.2K | $2.2K | −30% | $5.6K | $5.0K | −11% |
| Mezcla para pancakes de quinua&avena con chispas. (300 gr) | $1.0K | $802 | −22% | $2.3K | $1.7K | −26% | $841 | $1.2K | +38% | $1.6K | $2.5K | +52% | $1.7K | $2.2K | +27% | $2.6K | $2.5K | −1% | $2.2K | $1.8K | −18% | $2.5K | $2.2K | −12% |
| PROTEINA OATMEAL CHOCOLATE | $768 | $1.2K | +60% | $1.4K | $3.2K | +130% | $2.6K | $1.3K | −51% | $835 | $2.6K | +213% | $1.6K | $1.6K | +2% | $3.4K | $2.1K | −40% | $1.7K | $2.2K | +29% | $2.0K | $2.2K | +12% |
| Total | $40.2K | $61.8K | +54% | $50.8K | $68.8K | +36% | $50.0K | $59.1K | +18% | $36.2K | $77.8K | +115% | $60.2K | $62.9K | +4% | $89.0K | $66.3K | −25% | $64.6K | $63.1K | −2% | $67.3K | $61.5K | −9% |
Tendencia de notas de crédito · mensual (YoY)
Las NC son a nivel factura/cliente — no se desglosan por producto.| Concepto | Ene'25 | Ene'26 | Δ | Feb'25 | Feb'26 | Δ | Mar'25 | Mar'26 | Δ | Abr'25 | Abr'26 | Δ | May'25 | May'26 | Δ | Jun'25 | Jun'26 | Δ | Jul'25 | Jul'26 | Δ | Ago'25 | Ago'26 | Δ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Notas de crédito (total negocio) | −$1.1K | −$8.3K | +661% | −$1.7K | −$6.6K | +299% | −$3.4K | −$6.2K | +81% | −$2.4K | −$8.4K | +257% | −$5.0K | −$10.5K | +109% | −$5.5K | −$3.6K | −34% | −$3.0K | −$2.8K | −6% | −$700 | −$2.6K | +273% |
Tendencia de margen % · mensual (YoY) · top 8 productos
| Producto | Ene'25 | Ene'26 | Δ | Feb'25 | Feb'26 | Δ | Mar'25 | Mar'26 | Δ | Abr'25 | Abr'26 | Δ | May'25 | May'26 | Δ | Jun'25 | Jun'26 | Δ | Jul'25 | Jul'26 | Δ | Ago'25 | Ago'26 | Δ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avena Organica en Hojuelas-Libre de Gluten. (400 gr). | 68.4% | 69.8% | +1.4pp | 65.9% | 69.8% | +3.9pp | 65.8% | 69.9% | +4.0pp | 66.0% | 48.5% | −17.5pp | 65.8% | 38.2% | −27.6pp | 65.9% | 66.8% | +0.9pp | 65.9% | 66.9% | +1.0pp | 41.7% | 66.9% | +25.2pp |
| Tortillas de yuca amazonica (240gr) | 77.2% | 72.6% | −4.6pp | 77.2% | 72.6% | −4.6pp | 77.2% | 72.6% | −4.6pp | 74.0% | 72.6% | −1.4pp | 72.8% | 72.6% | −0.2pp | 72.8% | 72.6% | −0.2pp | 72.6% | 72.6% | −0.0pp | 73.2% | 72.6% | −0.6pp |
| Tortillas de quinua y avena (240gr) | 79.1% | 80.0% | +0.9pp | 79.1% | 80.0% | +0.9pp | 79.1% | 80.0% | +0.9pp | 79.1% | 80.0% | +0.9pp | 78.9% | 80.0% | +1.1pp | 78.7% | 80.0% | +1.3pp | 78.7% | 80.0% | +1.3pp | 80.0% | 80.0% | −0.0pp |
| Harina de Avena Organica. Libre de Gluten. (400gr). | 66.2% | 69.9% | +3.7pp | 66.0% | 69.9% | +3.9pp | 65.7% | 69.8% | +4.1pp | 66.2% | 39.2% | −27.0pp | 65.5% | 28.7% | −36.8pp | 65.8% | 66.7% | +0.9pp | 66.7% | 67.0% | +0.3pp | 41.2% | 67.0% | +25.8pp |
| GALLETA HARINA DE YUCA OREGANO | 61.3% | 62.4% | +1.1pp | 60.9% | 62.3% | +1.4pp | 61.1% | 62.3% | +1.2pp | 60.9% | 62.3% | +1.4pp | 60.3% | 62.3% | +2.0pp | 60.5% | 61.6% | +1.1pp | 61.1% | 60.8% | −0.3pp | 61.8% | 61.6% | −0.2pp |
| GALLETA HARINA DE YUCA SAL MARINA | 61.4% | 62.8% | +1.4pp | 60.9% | 62.8% | +1.8pp | 61.4% | 62.8% | +1.4pp | 61.1% | 62.7% | +1.6pp | 60.9% | 62.8% | +2.0pp | 61.4% | 61.9% | +0.5pp | 61.4% | 61.2% | −0.2pp | 61.4% | 61.9% | +0.5pp |
| Mezcla para pancakes de quinua&avena con chispas. (300 gr) | 56.5% | 54.9% | −1.6pp | 56.8% | 54.8% | −2.0pp | 56.8% | 54.7% | −2.0pp | 56.8% | 54.9% | −1.9pp | 56.5% | 55.0% | −1.5pp | 56.7% | 54.7% | −2.0pp | 56.3% | 55.4% | −0.9pp | 54.9% | 55.5% | +0.6pp |
| PROTEINA OATMEAL CHOCOLATE | 47.6% | 48.6% | +1.0pp | 47.9% | 49.3% | +1.4pp | 47.9% | 49.3% | +1.4pp | 47.9% | 43.8% | −4.2pp | 47.7% | 41.9% | −5.7pp | 48.0% | 46.4% | −1.5pp | 49.4% | 47.9% | −1.5pp | 48.2% | 48.7% | +0.6pp |
| Global | 62.6% | 64.4% | +1.8pp | 61.8% | 63.8% | +2.1pp | 61.7% | 62.9% | +1.2pp | 62.6% | 54.5% | −8.1pp | 58.1% | 53.6% | −4.5pp | 52.5% | 61.0% | +8.5pp | 62.5% | 64.1% | +1.6pp | 52.2% | 63.2% | +11.1pp |
Tendencia · top 10 productos
Ventas brutas Mensual
Mapa mensual · ventas por producto · 2026
| Producto | Ene | Feb | Mar | Abr | May | Jun | Jul | Ago | Sep | Oct | Nov | Dic | Total 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avena Organica en Hojuelas-Lib… | $16.5K | $17.0K | $10.3K | $17.2K | $9.1K | $13.0K | $14.2K | $11.2K | $108.3K | ||||
| Tortillas de quinua y avena (2… | $5.1K | $6.8K | $6.3K | $9.8K | $6.7K | $6.4K | $7.6K | $5.5K | $54.3K | ||||
| Tortillas de yuca amazonica (2… | $4.4K | $6.4K | $6.1K | $6.2K | $5.4K | $5.4K | $5.2K | $5.9K | $45.0K | ||||
| Harina de Avena Organica. Libr… | $5.0K | $6.2K | $4.8K | $6.5K | $2.5K | $6.1K | $6.0K | $4.4K | $41.6K | ||||
| GALLETA HARINA DE YUCA OREGANO | $3.6K | $4.1K | $3.0K | $4.7K | $6.2K | $3.7K | $2.0K | $4.6K | $31.9K | ||||
| GALLETA HARINA DE YUCA SAL MAR… | $4.4K | $3.3K | $2.9K | $4.6K | $4.5K | $3.9K | $2.2K | $5.0K | $30.9K | ||||
| GALLETAS HORNEADAS DE HARINA D… | $4.0K | $2.4K | $2.3K | $2.8K | $4.2K | $3.5K | $2.1K | $3.6K | $24.8K | ||||
| PROTEINA OATMEAL CHOCOLATE | $1.2K | $3.2K | $1.3K | $2.6K | $1.6K | $2.1K | $2.2K | $2.2K | $16.4K | ||||
| Mezcla para pancakes de quinua… | $802 | $1.7K | $1.2K | $2.5K | $2.2K | $2.5K | $1.8K | $2.2K | $14.8K | ||||
| MUESLI ARANDANOS Y MANZANA | $103 | $1.6K | $920 | $2.8K | $2.9K | $1.9K | $1.3K | $2.2K | $13.8K |
Nota de datos — Todas las métricas en USD sin IVA. Costo por SKU tomado del real del ERP (VTAS BRUTAS). Categorías inferidas por nombre/código de artículo. Los márgenes de la avena (PT019/PT020) reflejan el costo real del ERP. Se excluyen del cálculo de margen 616 líneas con costo no confiable (ventas por caja costeadas como unidad, o sin costo registrado).
Margen · análisis
Cliente · Producto · YoY · CuadrantesLo esencial. El margen bruto YTD 2026 es 60.7%, +2.4 pp vs 2025 (58.3%). Se calcula solo sobre líneas con costo confiable: se excluyen 616 líneas ($121.6K de venta) donde el ERP costeó ventas por CAJA con el costo de una unidad —eso inflaba el margen de años anteriores y hacía ver una compresión que no existe. El deterioro real está acotado a la avena, cuyo costo por unidad subió con el precio de lista congelado.
Margen bruto % · YTD 2026
60.7%
+2.44 pp vs 2025 · global 58.9%
Utilidad bruta · YTD 2026
$311.1K
+26.6% vs 2025
Ventas brutas · YTD 2026
$521.3K
+13.8% vs 2025
Costo de ventas · YTD 2026
$201.3K
+14.4% vs 2025
Mejor margen · clientes ≥ $10K
Favorita
61.4% · $1.43M ventas
Oportunidad de renegociación
El Rosado
57.6% · $146.8K ventas · gap 1.4 pp
Mayor mejora margen YoY
Semillas de Cañamo (17…
+5.8 pp · 18.8% → 24.6%
Mayor deterioro margen YoY
Harina de Avena Organi…
−15.2 pp · 49.5% → 34.3%
Comparativo anual · margen
Utilidad y margen %| Métrica | 2024 | 2025 | 2026 YTD | Proy 2026 |
|---|---|---|---|---|
| Ventas brutas | $553,041 | $746,419 | $521,301 | $783,024 |
| Costo | $205,006 | $291,415 | $201,349 | — |
| Utilidad | $290,704 | $399,252 | $311,130 | $467,335 |
| Margen % | 58.6% | 57.8% | 60.7% | 60.7% |
| Δ Util | — | +37.3% | −22.1% | +17.1% |
Comparativo YTD · margen
Ene–Ago cada año| Métrica | 2024 YTD | 2025 YTD | 2026 YTD |
|---|---|---|---|
| Ventas | $352,639 | $458,265 | $521,301 |
| Costo | $129,257 | $175,980 | $201,349 |
| Utilidad | $185,531 | $245,777 | $311,130 |
| Margen % | 58.9% | 58.3% | 60.7% |
Cuadrantes de clientes · volumen × margen
Mediana volumen $223 · margen global 58.9%★ Estrellas
Alto vol · alto margen · Proteger
36
$1.49M
⚡ Alto volumen, bajo margen
Renegociar / optimizar mix
41
$328.2K
◆ Premium / Nicho
Bajo vol · alto margen · Crecer
28
$2.4K
○ Baja prioridad
Bajo vol · bajo margen
49
$4.5K
Top 20 clientes · volumen, margen y segmento
Ordenados por volumen| Cliente | Ventas brutas | Margen % | Unidades | SKUs | Segmento |
|---|---|---|---|---|---|
| Favorita | $1,425,148 | 61.4% | 531,759 | 21 | ★ Estrella |
| El Rosado | $146,757 | 57.6% | 11,414 | 11 | ⚡ Renegociar |
| Hilltowa International | $69,648 | 27.6% | 38,713 | 3 | ⚡ Renegociar |
| Wipala | $18,000 | 34.7% | 900 | 1 | ⚡ Renegociar |
| Logistica Gourmet | $17,287 | 24.4% | 14,868 | 8 | ⚡ Renegociar |
| Kali | $15,713 | 50.8% | 2,245 | 23 | ⚡ Renegociar |
| Liris | $15,536 | 59.3% | 936 | 11 | ★ Estrella |
| Superhealthy | $7,727 | 66.0% | 2,685 | 11 | ★ Estrella |
| Saywa Naturalfoods | $6,166 | — | 19,752 | 2 | sin costo |
| Molokai Nutrition | $6,030 | 50.9% | 67 | 1 | ⚡ Renegociar |
| Fepp | $5,962 | 56.7% | 1,968 | 25 | ⚡ Renegociar |
| Juangranel Consumo Consciente | $4,993 | 48.2% | 82 | 7 | ⚡ Renegociar |
| Grayson Group | $4,532 | 42.3% | 3,700 | 6 | ⚡ Renegociar |
| Industrial Lingesa | $4,142 | 39.2% | 53 | 3 | ⚡ Renegociar |
| Gerardo Ortiz E Hijos | $3,837 | 63.6% | 1,842 | 11 | ★ Estrella |
| Renato Grijalva | $3,595 | 40.0% | 44 | 4 | ⚡ Renegociar |
| Casadeli | $3,201 | 65.0% | 1,020 | 7 | ★ Estrella |
| Botzar | $3,132 | 60.7% | 909 | 15 | ★ Estrella |
| Felix Urresta | $2,639 | 39.5% | 41 | 6 | ⚡ Renegociar |
| Felipe Chimbo | $2,639 | — | 10,980 | 3 | sin costo |
Clientes con mayor margen %
Min $1K| Cliente | Ventas | Margen |
|---|---|---|
| Patricio Duque | $1.1K | 69.8% |
| Superhealthy | $7.7K | 66.0% |
| Katherine Del Cisne Lalangui Agila | $1.3K | 65.8% |
| Casadeli | $3.2K | 65.0% |
| Gabriela Fernanda Mejia Mejia | $1.2K | 64.1% |
| Geovanna Endara | $1.2K | 63.8% |
| Gerardo Ortiz E Hijos | $3.8K | 63.6% |
| Datu-Deli Gourmet | $2.3K | 63.3% |
| Martha Morales Espin | $1.2K | 63.2% |
| Karina Flores | $1.8K | 62.9% |
Clientes con menor margen %
Min $1K| Cliente | Ventas | Margen |
|---|---|---|
| Logistica Gourmet | $17.3K | 24.4% |
| De Los Reyes Cardenas Sebastian | $1.4K | 27.4% |
| Hilltowa International | $69.6K | 27.6% |
| Wipala | $18.0K | 34.7% |
| Industrial Lingesa | $4.1K | 39.2% |
| Felix Urresta | $2.6K | 39.5% |
| Renato Grijalva | $3.6K | 40.0% |
| Grayson Group | $4.5K | 42.3% |
| Silvia Alina Mendoza Jalil | $2.1K | 44.0% |
| Juangranel Consumo Consciente | $5.0K | 48.2% |
Oportunidades de renegociación
Volumen alto · margen < global (58.9%)| Cliente | Ventas | Margen actual | Gap vs global | Potencial al cerrar gap |
|---|---|---|---|---|
| El Rosado | $146.8K | 57.6% | 1.4 pp | $2,014 |
| Hilltowa International | $69.6K | 27.6% | 31.3 pp | $21,810 |
| Wipala | $18.0K | 34.7% | 24.3 pp | $4,368 |
| Logistica Gourmet | $17.3K | 24.4% | 34.5 pp | $5,968 |
| Kali | $15.7K | 50.8% | 8.2 pp | $1,284 |
| Molokai Nutrition | $6.0K | 50.9% | 8.1 pp | $486 |
| Fepp | $6.0K | 56.7% | 2.2 pp | $132 |
Productos con mayor margen %
Min $1K| Cód | Producto | Ventas | Margen |
|---|---|---|---|
| T02 | Tortillas de quinua y avena (2… | $169.5K | 79.0% |
| T01 | Tortillas de yuca amazonica (2… | $191.3K | 73.3% |
| T001 | Tortillas de yuca amazonica (2… | $10.6K | 68.7% |
| FS 8 | AVENA EN HOJUELA ORGANICA LIBR… | $1.7K | 64.7% |
| PT005 | Mezcla para pancakes de quinua… | $42.0K | 63.4% |
| PT019 | Avena Organica en Hojuelas-Lib… | $432.6K | 62.1% |
| G04 | GALLETAS HORNEADAS DE ARROZ, M… | $39.2K | 61.9% |
| G02 | GALLETA HARINA DE YUCA OREGANO | $116.2K | 60.8% |
| G01 | GALLETA HARINA DE YUCA SAL MAR… | $111.0K | 60.5% |
| PT020 | Harina de Avena Organica. Libr… | $130.1K | 60.3% |
Productos con menor margen %
Min $1K| Cód | Producto | Ventas | Margen |
|---|---|---|---|
| 4034 | Pre-mezcla sin gluten para pan… | $2.1K | 12.9% |
| COL026 | Organic Green and Yellow Banan… | $18.6K | 19.3% |
| PT016 | Semillas de Cañamo (170 gr). | $40.4K | 22.1% |
| 4040 | Tortillas de yuca amazónica 22… | $3.3K | 25.7% |
| 4037 | Galletas de harina de yuca ama… | $3.2K | 26.0% |
| 4036 | Galletas de harina de yuca ama… | $3.2K | 26.4% |
| PT017 | Trigo Sarraceno Organico. (400… | $8.2K | 29.2% |
| FS 01 | HARINA DE YUCA CONVENCIONAL 1k… | $1.3K | 29.6% |
| 4038 | Galletas horneadas de arroz, m… | $2.3K | 30.9% |
| COL007 | Mezcla para Pancakes de Quinua… | $39.3K | 31.5% |
Productos · mayor MEJORA de margen (YoY 2024→2025)
| Cód | Producto | 2024 | 2025 | Δ pp | Vtas 24/25 |
|---|---|---|---|---|---|
| PT016 | Semillas de Cañamo (170 gr). | 18.8% | 24.6% | +5.8 pp | $11.8K/$17.3K |
| G01 | GALLETA HARINA DE YUCA SAL M… | 57.0% | 61.9% | +4.9 pp | $34.9K/$45.1K |
| G02 | GALLETA HARINA DE YUCA OREGA… | 57.9% | 61.6% | +3.8 pp | $30.1K/$54.2K |
| T02 | Tortillas de quinua y avena… | 76.9% | 79.5% | +2.5 pp | $41.2K/$74.1K |
| PT21 | Avena Organica Libre de Glut… | 52.8% | 54.9% | +2.1 pp | $6.0K/$12.2K |
| T01 | Tortillas de yuca amazonica… | 73.0% | 74.0% | +1.0 pp | $66.6K/$79.6K |
| PT033 | Cassava Flour (400 gr) | 41.5% | 41.9% | +0.4 pp | $4.8K/$5.4K |
| PT22 | HARINA DE AVENA ORGANICA 15k… | 55.8% | 56.1% | +0.3 pp | $1.7K/$3.6K |
| PR00 | PROTEINA DE ARVEJA | 34.7% | 34.8% | +0.1 pp | $12.2K/$8.1K |
| PT026 | Mezcla Organica para Pancake… | 45.7% | 45.1% | −0.7 pp | $8.6K/$13.2K |
Productos · mayor DETERIORO de margen (YoY 2024→2025)
| Cód | Producto | 2024 | 2025 | Δ pp | Vtas 24/25 |
|---|---|---|---|---|---|
| PT0021 | Harina de Avena Organica GF.… | 49.5% | 34.3% | −15.2 pp | $1.4K/$1.3K |
| PT019 | Avena Organica en Hojuelas-L… | 65.9% | 58.5% | −7.4 pp | $151.4K/$173.0K |
| PT020 | Harina de Avena Organica. Li… | 63.5% | 56.5% | −7.0 pp | $42.1K/$46.4K |
| PR03 | MUESLI ARANDANOS Y MANZANA | 49.5% | 43.8% | −5.7 pp | $10.5K/$26.5K |
| PT007 | Mezcla para pancakes de quin… | 59.6% | 55.7% | −4.0 pp | $15.8K/$25.3K |
| 007 | Mezcla Pancake Quinua&Avena… | 55.2% | 51.4% | −3.8 pp | $5.7K/$8.6K |
| COL007 | Mezcla para Pancakes de Quin… | 32.4% | 30.0% | −2.4 pp | $25.2K/$14.1K |
| PT009 | Mezcla para torta de quinua&… | 59.4% | 57.2% | −2.2 pp | $2.9K/$5.4K |
| 031 | "Cassava Flatbread Mix. (250… | 48.9% | 47.1% | −1.8 pp | $2.4K/$2.6K |
| COL026 | Organic Green and Yellow Ban… | 19.8% | 18.4% | −1.4 pp | $12.5K/$6.0K |
Nicho premium · productos para impulsar
Margen ≥70% · ventas 12m $500–$10K| Cód | Producto | Ventas 12m | Margen | Unid |
|---|---|---|---|---|
| T002 | Tortillas de quinua y avena… | $991 | 77.4% | 213 |
Productos que arrastran el mix
Ventas 12m ≥$10K · margen < global| Cód | Producto | Ventas 12m | Margen | Unid |
|---|---|---|---|---|
| PT016 | Semillas de Cañamo (170 gr). | $18.1K | 21.5% | 4,706 |
| PR03 | MUESLI ARANDANOS Y MANZANA | $24.2K | 38.8% | 5,775 |
| PT026 | Mezcla Organica para Pancake… | $11.8K | 44.8% | 4,271 |
| PT21 | Avena Organica Libre de Glut… | $12.6K | 45.3% | 138 |
| PR02 | PROTEINA OATMEAL MAPLE | $15.4K | 46.2% | 4,172 |
| PR01 | PROTEINA OATMEAL CHOCOLATE | $25.2K | 47.1% | 6,880 |
| PT007 | Mezcla para pancakes de quin… | $25.4K | 54.9% | 10,042 |
| PT020 | Harina de Avena Organica. Li… | $59.3K | 57.2% | 15,136 |
| G03 | GALLETAS HORNEADAS DE HARINA… | $34.4K | 58.4% | 19,237 |
| PT019 | Avena Organica en Hojuelas-L… | $178.4K | 58.8% | 42,604 |
Evolución mensual · utilidad y margen
Nota de datos — Todas las métricas en USD sin IVA. Margen = utilidad / (utilidad + costo) del ERP. La mediana de volumen por cliente y el margen global se recomputan desde el dato en cada corrida. Los movers YoY comparan años completos 2024→2025.
Notas de Crédito
345 NC · $139.1K · Ene 2024–Ago 2026Lo esencial. Las notas de crédito acumulan −$49.1K en Ene–Ago 2026, equivalentes al 9.4% de las ventas brutas del período. Corporación Favorita concentra el 93% de ese monto (−$45.7K): el foco de gestión está en un solo cliente.
Monto NC · YTD 2026
−$49.1K
+115.7% vs YTD 2025 ($22.8K)
# NC · YTD 2026
109
2025 YTD: 91 · 2024 YTD: 43
NC sobre ventas % · YTD 2026
9.43%
+4.45 pp vs 2025 (4.97%)
Comparativo anual · notas de crédito
| Métrica | 2024 | 2025 | 2026 YTD | Proy 2026 |
|---|---|---|---|---|
| Monto NC | −$26,302 | −$63,658 | −$49,134 | −$73,801 |
| # NC | 90 | 146 | 109 | — |
| Ventas brutas | $553,041 | $746,419 | $521,301 | $783,024 |
| % NC/Ventas | 4.76% | 8.53% | 9.43% | 9.43% |
| Δ Monto YoY | — | +142.0% | -22.8% | +15.9% |
Comparativo YTD · notas de crédito
Ene–Ago cada año| Métrica | 2024 YTD | 2025 YTD | 2026 YTD |
|---|---|---|---|
| Monto NC | −$11,292 | −$22,780 | −$49,134 |
| # NC | 43 | 91 | 109 |
| Ventas | $352,639 | $458,265 | $521,301 |
| % NC/Vtas | 3.20% | 4.97% | 9.43% |
Top clientes con NC
Mostrando top 15 · click para ver más| # | Cliente | NC total | # NC | Ventas brutas | % NC/Vtas |
|---|---|---|---|---|---|
| 1 | Favorita | −$117,575 | 210 | $1.43M | 8.25% |
| 2 | El Rosado | −$12,390 | 34 | $146.8K | 8.44% |
| 3 | Logistica Gourmet | −$2,473 | 1 | $17.3K | 14.31% |
| 4 | Kali | −$1,480 | 28 | $15.7K | 9.42% |
| 5 | Liris | −$1,171 | 16 | $15.5K | 7.54% |
| 6 | Joselin Bonilla Cabezas | −$581 | 1 | $581 | 100.00% |
| 7 | Industrial Lingesa | −$372 | 1 | $4.1K | 8.98% |
| 8 | Alimenticorp Alimentos Saludables | −$300 | 1 | $300 | 100.00% |
| 9 | Botzar | −$266 | 3 | $3.1K | 8.49% |
| 10 | Andrea Palacios Te Quiero Verde | −$226 | 3 | $308 | 73.51% |
| 11 | Fepp | −$200 | 2 | $6.0K | 3.36% |
| 12 | Arandanocom Del Sur | −$188 | 2 | $1.5K | 12.38% |
| 13 | Espinoza Ruiz Karellys Beatriz | −$142 | 1 | $334 | 42.45% |
| 14 | Agropoder | −$139 | 2 | $726 | 19.10% |
| 15 | Gabriela Fernanda Mejia Mejia | −$132 | 1 | $1.2K | 11.28% |
Distribución NC por rango de monto
Total 345 NC · −$139.1K| Rango | # NC | % del # | Monto total | % del monto | Promedio NC |
|---|---|---|---|---|---|
| $0-$100 | 166 | 48.1% | −$6,305 | 4.5% | −$38 |
| $100-$500 | 108 | 31.3% | −$23,115 | 16.6% | −$214 |
| $500-$1K | 23 | 6.7% | −$14,741 | 10.6% | −$641 |
| $1K-$5K | 46 | 13.3% | −$78,413 | 56.4% | −$1,705 |
| $5K+ | 2 | 0.6% | −$16,520 | 11.9% | −$8,260 |
Comparativo trimestral · monto NC
| Q1 | Q2 | Q3 | |
|---|---|---|---|
| 2024 | −$910 | −$3,412 | −$6,970 |
| 2025 | −$6,194 | −$12,861 | −$3,725 |
| Δ 25/24 | +580.9% | +276.9% | -46.6% |
| 2026 | −$21,162 | −$22,522 | −$5,449 |
| Δ 26/25 | +241.7% | +75.1% | +46.3% |
Comparativo mensual · monto NC
| Ene | Feb | Mar | Abr | May | Jun | Jul | Ago | Sep | Oct | Nov | Dic | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 | −$491 | −$309 | −$109 | $0 | −$43 | −$3,369 | −$5,638 | −$1,332 | −$4,384 | −$7,551 | −$821 | −$2,254 |
| 2025 | −$1,090 | −$1,662 | −$3,441 | −$2,359 | −$5,048 | −$5,454 | −$3,025 | −$700 | −$11,562 | −$4,841 | −$13,265 | −$11,209 |
| Δ 25/24 | +121.8% | +437.5% | +3057.8% | — | +11535.8% | +61.9% | -46.3% | -47.5% | +163.7% | -35.9% | +1515.4% | +397.4% |
| 2026 | −$8,293 | −$6,633 | −$6,237 | −$8,412 | −$10,534 | −$3,577 | −$2,842 | −$2,607 | — | — | — | — |
| Δ 26/25 | +660.8% | +299.0% | +81.2% | +256.6% | +108.7% | -34.4% | -6.1% | +272.5% | — | — | — | — |
Monto NC · mensual · 32 meses
Nota de datos — Todas las métricas en USD sin IVA. 1 cliente(s) registran NC sin venta bruta asociada en el archivo de origen, por lo que su % NC/Ventas no se calcula. Un % NC/Ventas >100% indica una venta totalmente anulada. Las NC de los meses recientes se atribuyen al cliente base por prefijo, tomadas desde el archivo de ventas netas. Las NC de promociones se emiten con 1 a 1,5 meses de rezago, así que el mes más reciente subestima el total.
Oportunidades
Acciones sugeridas · corte Ago 2026Lo esencial. Cuatro palancas, calculadas al corte Ago 2026. 81.6% de las ventas 2026 depende de Favorita (era 76.1% el año pasado) y la venta lleva 3 meses seguidos por debajo del año pasado. El precio neto de ese cliente cayó -7.6% por notas de crédito, aunque el precio de lista no se movió: son $24.1K de descuento adicional. La avena pesa 34.2% de las ventas y su costo por unidad subió +11.9% con el precio congelado. Y la cartera se adelgaza: 20 clientes activos en Ago.
1 · Concentración de cliente
Riesgo · dependencia del top clienteFavorita sobre ventas 2026
81.6%
$425,628 · era 76.1% en Ene-Ago 2025
Clientes que hacen el 80%
1
de 80 clientes activos en Ene-Ago
Expuesto si cae 10%
$42.6K
pérdida directa de venta bruta
Momentum: 3 meses consecutivos por debajo de 2025 (Jun −25% · Jul −2% · Ago −9%).
Acción sugerida: diversificar la base — un shock en Favorita arrastra 81.6% de las ventas. Fijar meta explícita de crecimiento fuera de esa cuenta.
2 · Precio neto y notas de crédito
Descuento efectivo sobre FavoritaNC sobre venta bruta
10.75%
era 5.08% · +5.67 pp
Precio neto por unidad
$2.3342
-7.6% vs 2025 · lista sin cambios
Descuento adicional vs 2025
$24.1K
1 pp del ratio = $4.3K
Acción sugerida: el precio de lista está intacto; lo que se cede son promociones. Cada punto del ratio de NC vale $4.3K: revisar la parrilla promocional (profundidad y frecuencia) antes que el precio. Las NC se emiten con 1 a 1,5 meses de rezago, así que el mes más reciente subestima el costo real.
3 · Avena — costo al alza, precio quieto
La mayor palanca de margenAvena sobre ventas
34.2%
$622.1K · 13 SKUs
Costo por unidad
+11.9%
vs Ene-Ago 2025
Margen recuperable
$3.0K
volver al margen de 2025
| Cód | Producto | Ventas Ene-Ago | Margen | Δ pp | Δ costo/u | Δ precio/u | Recuperable |
|---|---|---|---|---|---|---|---|
| PT21 | Avena Organica Libre de Gluten… | $4.9K | 34.0% | -25.0pp | +60.9% | +0.0% | $1.2K |
| PT22 | HARINA DE AVENA ORGANICA 15kg | $2.7K | 28.4% | -27.4pp | +59.5% | +0.0% | $728 |
| PT019 | Avena Organica en Hojuelas-Lib… | $108.3K | 62.6% | -0.5pp | +3.1% | +0.0% | $560 |
| PT020 | Harina de Avena Organica. Libr… | $41.6K | 61.4% | -0.8pp | +2.0% | +0.0% | $342 |
| FS 8 | AVENA EN HOJUELA ORGANICA LIBR… | $446 | 56.2% | -13.6pp | +47.7% | +0.0% | $61 |
| PT0021 | Harina de Avena Organica GF. (… | $360 | 25.2% | -13.1pp | +21.2% | +0.0% | $47 |
Acción sugerida: el precio de venta lleva el año congelado mientras el costo sube. Los formatos a granel son los más golpeados. Repreciar o renegociar el costo con el proveedor: la avena es 34.2% de las ventas, así que es la palanca de margen más grande.
4 · Base de clientes
Adelgazamiento de carteraClientes activos · Ago
20
minimo del año: 20
Recurrentes sin recompra
10
$9.7K de venta 2025
Cuentas esporádicas
22
$23.2K · pedidos puntuales
Recurrentes a reactivar: Wipala · Palacios Bojorquez Monica Alexandra · Ruiz Cruz Carolin Anabel.
Las esporádicas (Hilltowa International · Sociedad Civil Y Comercial Zico) son exportación o mayoreo puntual: no son clientela perdida, son un canal que no se repitió. Tratarlas como reactivación infla el potencial.
Acción sugerida: separar las dos cosas. A los 10 recurrentes, campaña de reactivación ($9.7K). Al canal esporádico, prospección deliberada de pedidos grandes: es lo que sostenía el crecimiento fuera de las cadenas.
Nota de datos — Todas las métricas en USD sin IVA, período Ene–Ago 2026 salvo indicación. El margen excluye 616 líneas con costo no confiable (ventas por caja costeadas como unidad, o sin costo registrado). Las notas de crédito de promociones se emiten con 1 a 1,5 meses de rezago, así que el mes más reciente subestima el descuento real.